Ph.D. in Social Communication with a focus on Communication Strategies (UFSM - 2017), Master's in Business Administration (UFSM - 2007), and Bachelor's degree in Social Communication - Advertising and Propaganda (UFSM - 2002). He was the coordinator of the Audiovisual Production Center and Coordinator of the Advertising and Propaganda Course at UFN; director of advertising audiovisual and sound pieces; professional musician. Currently, he is an associate professor in the Social Communication Courses at UFSM, Coordinator of the Academic and Market Interactions Program, extension project Junior Company Nuvem Jr., and Pedagogical Coordinator of Studio 21 (Audiovisual and Sound Research and Production Laboratory at UFSM). He acts as a Tutor Professor for Incubated Companies, where he executes prototyping models and manages innovation project plans. He has experience in the area of Marketing Communication for Micro and Small businesses, mainly working on the following themes: Entrepreneurship, Business Models, Strategic Communication, Digital Marketing, Merchandising, Audiovisual and Sound Language, Audiovisual and Sound Production, Communication Planning.Link to Lattes Curriculum: http://lattes.cnpq.br/8322913062520223