The Associate Professor is an academic and professional with a PhD in Social Communication from PUCRS (2007) and a Post-Doctorate in Communication from the Federal University of Rio Grande do Sul. She also holds a degree in Communication Social, with a Qualification in Public Relations from UFSM (1993), and a master's degree in Social Communication from PUCRS (1999). Currently, she is linked to the Department of Tourism at the Center for Social and Human Sciences at the Federal University of Santa Maria, where she works as a professor and researcher in the Superior Course of Technology in Tourism Management and in the Graduate Program in Cultural Heritage. Additionally, she is the head of the Department of Tourism at UFSM. Furthermore, she is the coordinator of the institutional development project "Observatório de Turismo," in partnership with the Federal Institute of Education, Science and Technology Farroupilha (IFFAR). She also serves as Deputy Leader of the Research Group "Organizational and Regional Development" and is a representative of UFSM on the Regional Development Committee of the Association of Universities Grupo Montevideo (AUGM). In her research, she is a member of the Research Group "TuPaC-Tourism and Cultural Heritage" (UFSM/CNPq) and the Research Group "Public Communication of Science and Interfaces" (UFSM/CNPq). Her expertise lies in Communication, with a focus on public relations, communication, sustainable development and tourism, communication management, and tourism communication.